Inclub's journey
From baby steps to the launch party
Enhanced Inclub’s user experience by redesigning flows, optimizing the interface, crafting clear microcopy, and collaborating closely with software and operations teams to deliver a seamless product.
UX
UI
Research
Design system
Branding
BOYNER
About InClub
InClub is a brand-new application that enables influencers to manage their partnership with Boyner easily and efficiently. The platform allows influencers to select products within Boyner’s campaign framework, curate personalized collections, and generate unique links for these products—earning revenue through their shares.
My Role & Contributions
I worked across the full design journey—research, UX, UI, and writing. I redesigned key flows to make campaign participation and collection creation seamless, optimized the interface for clarity and consistency, and introduced human-centered microcopy.
Collaborating closely with the software and operations teams, I turned insights into actionable design solutions, ensuring influencers could use Inclub with confidence while Boyner managed partnerships more efficiently.
Business Problem / Pain Points
Inclub aimed to create a smooth and scalable way for influencers to collaborate with Boyner, but several issues stood in the way:
Complicated campaign flows slowed down influencer participation.
Inconsistent UI and navigation reduced trust and usability.
Lack of clarity in copy left influencers unsure about next steps.
Operational inefficiencies made it harder for Boyner’s teams to manage campaigns effectively.
These challenges highlighted the need for a more intuitive, consistent, and efficient product experience that could support both influencers and the business.
Context & Challenges
Inclub by Boyner was created to streamline how influencers collaborate with the brand, offering them a dedicated platform to manage partnerships, select campaign-based products, curate collections, and generate affiliate links for revenue. The goal was to make the influencer–brand relationship more efficient, transparent, and rewarding.
However, building a seamless experience came with challenges:
Unclear flows made it difficult for influencers to quickly understand how to join campaigns or create collections.
UI inconsistencies across components affected the platform’s visual harmony and professional feel.
Navigation hurdles caused confusion, especially for new users exploring the app for the first time.
Operational complexity meant that both the influencer side and Boyner’s internal teams needed more efficient tools and workflows.
These challenges defined the areas where my design work could bring the most impact, guiding the improvements in usability, visual design, and overall user experience.
Process / My Approach
To tackle Inclub’s challenges, I followed a structured yet flexible design process, ensuring that every step connected user needs with business goals:
Research & Discovery
Analyzed influencer workflows and platform usage.
Collected insights from internal teams (operations, software, marketing) to understand technical and organizational needs.
Problem Definition
Mapped the existing user journeys and identified friction points such as unclear navigation, repetitive tasks, and inconsistent UI elements.
Prioritized the most critical issues that blocked influencers from smoothly participating in campaigns.
Ideation & UX Design
Created new experience flows to simplify campaign participation, collection creation, and link generation.
Developed wireframes and interaction models to validate solutions before moving into high-fidelity design.
UI Design & Optimization
Refined the interface with consistent typography, color, and component usage.
Optimized layouts for clarity and ease of use, reducing cognitive load for first-time users.
Collaboration with Product Management and Software Team
Worked in close alignment with developers to ensure designs were feasible and scalable.
Iterated quickly based on technical feedback, minimizing handoff friction.
UX Writing & Design Assets
Crafted clear and human-centered microcopy to make actions and flows easy to understand.
Produced design materials (icons, visuals, and components) whenever necessary to support implementation.
Through this iterative process, I was able to transform Inclub into a more intuitive, visually consistent, and impactful platform for both influencers and Boyner’s internal teams.
Solutions & Outcomes
Through iterative design and cross-team collaboration, I delivered solutions that improved both the influencer experience and Boyner’s operational efficiency:
Streamlined User Flows
Simplified campaign participation and collection creation by reducing unnecessary steps, helping influencers focus on what matters most—curating and sharing products.
Optimized UI & Visual Consistency
Standardized typography, colors, and components across the app, creating a more cohesive and professional visual identity. This improved overall usability and brand trust.
New Experience Flows
Designed fresh interaction models (e.g., collection building, link generation) that made the platform feel intuitive and engaging from the first use.
Operational Efficiency
Improved back-end workflows in collaboration with the operations team, reducing repetitive tasks and enabling smoother campaign management.
Clear & Human-Centered UX Writing
Introduced concise and friendly microcopy across the platform, ensuring that influencers could easily understand each step without confusion.
🥳 The journey culminated in a vibrant launch event — here’s a look back at the celebration 👇
Of course, this project was a true team effort — I’m deeply grateful to all my teammates for their support and collaboration. While I couldn’t capture every detail of such a big journey here, I’ve highlighted some of the key moments. If you’d like to dive deeper into the process or learn more, feel free to reach out — I’d be happy to share.
Inclub's journey
Enhanced Inclub’s user experience by redesigning flows, optimizing the interface, crafting clear microcopy, and collaborating closely with software and operations teams to deliver a seamless product.
UX
UI
Research
Design system
Branding
BOYNER
From baby steps to the launch party
Inclub's journey
From baby steps to the launch party
Enhanced Inclub’s user experience by redesigning flows, optimizing the interface, crafting clear microcopy, and collaborating closely with software and operations teams to deliver a seamless product.
UX
UI
Research
Design system
Branding
BOYNER
My Role & Contributions
I worked across the full design journey—research, UX, UI, and writing. I redesigned key flows to make campaign participation and collection creation seamless, optimized the interface for clarity and consistency, and introduced human-centered microcopy.
Collaborating closely with the software and operations teams, I turned insights into actionable design solutions, ensuring influencers could use Inclub with confidence while Boyner managed partnerships more efficiently.
Business Problem / Pain Points
Inclub set out to streamline influencer collaboration with Boyner, but complex campaign flows, inconsistent UI, unclear copy, and operational inefficiencies created friction for both influencers and internal teams — underscoring the need for a more intuitive, consistent, and efficient product experience.
Process / My Approach
To address Inclub’s challenges, I applied an iterative design process—starting with research into influencer workflows and internal team needs, defining pain points in navigation and UI, then ideating simplified flows, wireframes, and interactions. I refined the UI for consistency and clarity, collaborated closely with developers to ensure feasibility, and crafted clear UX writing and design assets. This end-to-end approach transformed Inclub into a more intuitive, visually cohesive, and efficient platform for both influencers and Boyner’s teams.
Context & Challenges
Inclub by Boyner was designed to simplify influencer–brand collaborations by offering tools for campaign participation, product curation, and revenue generation, but challenges like unclear user flows, inconsistent UI, confusing navigation, and complex operations created friction—highlighting the key areas where my design work focused on improving usability, visual harmony, and overall experience.
Solutions & Outcomes
Through iterative design and cross-team collaboration, I delivered solutions that improved both the influencer experience and Boyner’s operational efficiency:
Streamlined User Flows
Simplified campaign participation and collection creation by reducing unnecessary steps, helping influencers focus on what matters most—curating and sharing products.
Optimized UI & Visual Consistency
Standardized typography, colors, and components across the app, creating a more cohesive and professional visual identity. This improved overall usability and brand trust.
New Experience Flows
Designed fresh interaction models (e.g., collection building, link generation) that made the platform feel intuitive and engaging from the first use.
Operational Efficiency
Improved back-end workflows in collaboration with the operations team, reducing repetitive tasks and enabling smoother campaign management.
Clear & Human-Centered UX Writing
Introduced concise and friendly microcopy across the platform, ensuring that influencers could easily understand each step without confusion.
🥳 The journey culminated in a vibrant launch event — here’s a look back at the celebration 👇
Of course, this project was a true team effort — I’m deeply grateful to all my teammates for their support and collaboration. While I couldn’t capture every detail of such a big journey here, I’ve highlighted some of the key moments. If you’d like to dive deeper into the process or learn more, feel free to reach out — I’d be happy to share.
InClub is a brand-new application that enables influencers to manage their partnership with Boyner easily and efficiently. The platform allows influencers to select products within Boyner’s campaign framework, curate personalized collections, and generate unique links for these products—earning revenue through their shares.
My Role & Contributions
I worked across the full design journey—research, UX, UI, and writing. I redesigned key flows to make campaign participation and collection creation seamless, optimized the interface for clarity and consistency, and introduced human-centered microcopy.
Collaborating closely with the software and operations teams, I turned insights into actionable design solutions, ensuring influencers could use Inclub with confidence while Boyner managed partnerships more efficiently.
Business Problem / Pain Points
Inclub set out to streamline influencer collaboration with Boyner, but complex campaign flows, inconsistent UI, unclear copy, and operational inefficiencies created friction for both influencers and internal teams — underscoring the need for a more intuitive, consistent, and efficient product experience.
Process / My Approach
To address Inclub’s challenges, I applied an iterative design process—starting with research into influencer workflows and internal team needs, defining pain points in navigation and UI, then ideating simplified flows, wireframes, and interactions. I refined the UI for consistency and clarity, collaborated closely with developers to ensure feasibility, and crafted clear UX writing and design assets. This end-to-end approach transformed Inclub into a more intuitive, visually cohesive, and efficient platform for both influencers and Boyner’s teams.
Context & Challenges
Inclub by Boyner was designed to simplify influencer–brand collaborations by offering tools for campaign participation, product curation, and revenue generation, but challenges like unclear user flows, inconsistent UI, confusing navigation, and complex operations created friction—highlighting the key areas where my design work focused on improving usability, visual harmony, and overall experience.
Solutions & Outcomes
Through iterative design and cross-team collaboration, I delivered solutions that improved both the influencer experience and Boyner’s operational efficiency:
Streamlined User Flows
Simplified campaign participation and collection creation by reducing unnecessary steps, helping influencers focus on what matters most—curating and sharing products.
Optimized UI & Visual Consistency
Standardized typography, colors, and components across the app, creating a more cohesive and professional visual identity. This improved overall usability and brand trust.
New Experience Flows
Designed fresh interaction models (e.g., collection building, link generation) that made the platform feel intuitive and engaging from the first use.
Operational Efficiency
Improved back-end workflows in collaboration with the operations team, reducing repetitive tasks and enabling smoother campaign management.
Clear & Human-Centered UX Writing
Introduced concise and friendly microcopy across the platform, ensuring that influencers could easily understand each step without confusion.
🥳 The journey culminated in a vibrant launch event — here’s a look back at the celebration 👇
Of course, this project was a true team effort — I’m deeply grateful to all my teammates for their support and collaboration. While I couldn’t capture every detail of such a big journey here, I’ve highlighted some of the key moments. If you’d like to dive deeper into the process or learn more, feel free to reach out — I’d be happy to share.